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Who Do Users Trust?

Apr 29

Written by: host
4/29/2008 12:36 PM

Check out Jeremiah Owyang at http://www.web-strategist.com/blog/.

Based on the research and documentation he provides one of the main conclusions is that users trust peers and those they know. There is less trust for reviewers, manufacturers, experts, retailers, content editors, bloggers and consumer review contributors.

This raises a founding principle of ThingMatch, namely that users will be able to develop trust in others who join a discussion specifically targeted to the set of users currently using the same product as they. The reason for this is that in the back and forth of discussion, it can be easy to detect phony or disengenuous writing. Someone using and thinking about a product will sense superficial or manipulative postings because it will not resonate in the field of their own experience. Of course technology can also be brought to bear on the challenges of trust. We are fortunatel to have learned many techniques from our sister site www.consumerdemocracy.com which has provided huge amounts of data since 1996 that we have used to develop and test approaches to data quality.

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All site content is opinion and reflects users' entry of data, names, text, graphics, and other materials. All data elicitations and surveys, including those on this site, include sources of errors which bias results.  The contents of this site, even if moderated, are the exclusive responsibility of the user contributors, and do not necessarily reflect the views of PartnerServe Company Inc., or any of it's employees or agents.  ThingMatch does not aim to directly identify defects in products, but only to facilitate discussion that may suggest the need for rigorous scientific research to evaluate potential problems.

(c) PartnerServe Company Inc., 2008 All Rights Reserved. Trademarks, brand, and merchandise names are the property of their respective owners, and are used solely for purposes of identification, without endorsement or judgment of any kind. By use of this site users agree to the following: 1) PartnerServe does not evaluate or make recommendations on companies or merchandise; 2) all information is supplied on an "AS IS" basis; 3) information provided does not constitute advice by PartnerServe nor necessarily represent its views; 4) users should seek professional advice in matters that affect their interest; 5) the contents of linked sites are the exclusive responsibility of their owners; 6) users will hold PartnerServe harmless for damages that result from the use of this site; 7) additional terms in the Terms and Conditions. 

 

 

 

 

All site content is opinion and reflects users' entry of data, names, text, graphics, and other materials. All data elicitations and surveys, including those on this site, include sources of errors which bias results.  The contents of this site, even if moderated, are the exclusive responsibility of the user contributors, and do not necessarily reflect the views of PartnerServe Company Inc., or any of it's employees or agents.  ThingMatch does not aim to directly identify defects in products, but only to facilitate discussion that may suggest the need for rigorous scientific research to evaluate potential problems.

(c) PartnerServe Company Inc., 2008 All Rights Reserved. Trademarks, brand, and merchandise names are the property of their respective owners, and are used solely for purposes of identification, without endorsement or judgment of any kind. By use of this site users agree to the following: 1) PartnerServe does not evaluate or make recommendations on companies or merchandise; 2) all information is supplied on an "AS IS" basis; 3) information provided does not constitute advice by PartnerServe nor necessarily represent its views; 4) users should seek professional advice in matters that affect their interest; 5) the contents of linked sites are the exclusive responsibility of their owners; 6) users will hold PartnerServe harmless for damages that result from the use of this site; 7) additional terms in the Terms and Conditions. 
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